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New 7UP Falls Flat

Keurig Dr Pepper isn’t exactly lighting up the lemon-lime soda category with the August reformulation of 7UP. The Original "Uncola” brand now ha…

South Korea Tries Out Tricuro

Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-K…

Accounts in Transit: Scout Lab Lands JoeyCo

Scout Lab is named agency of record for JoeyCo, a platform that connects older adults with younger people seeking affordable housing to create i…

Hypocrite Trump Blames Big Oil for Making Too Much Money

Donald Trump, who earned more than $2B last year, accuses oil companies of making too much money....Rocket science isn