Accounts in Transit: Scout Lab Lands JoeyCo

Scout Lab is named agency of record for JoeyCo, a platform that connects older adults with younger people seeking affordable housing to create intergenerational households that provide mutual support. The agency will lead consumer press and media strategy focused on growing awareness of JoeyCo's model as it expands. Scout Lab's work will help define and own the emerging category of community-based aging-in-place support, reaching the millions of older adults, families, and young people for whom traditional housing and care solutions aren't working. "We needed a partner who understood that JoeyCo isn't just a service, but a new way of thinkin…