Marketing-Interactive

"Only in Madrid" global campaign aims to capture Malaysian tourists

The campaign aims to position the city as the world's largest cultural destination.

Dragon Rouge undergoes management buyout, eyes growth in Asia

In addition to its Singapore and Shanghai offices, Dragon Rouge also has a local team in Malaysia and has its sights set on other Southeast Asia…

Wunderman Thompson appoints global creative chiefs

Both will report to global CEO Mel Edwards and are responsible for?driving the agency's offering forward and setting its creative vision.

Mars unveils new look with refreshed corporate logo and brand purpose

Mars has unveiled its new mission statement and brand purpose, "Tomorrow starts today" and the new tagline runs across all of its owned media si…

The new face of customer loyalty

In their book, The Experience Economy, Pine and Gilmore posit that, “Businesses must orchestrate memorable events for their customers, and that…

How Meadow Fresh is milking localisation to penetrate APAC markets

Following its move into the Asia Pacific market, dairy brand Meadow Fresh has launched a new brand campaign. The campaign, called “Meadow Fresh…

Remaining relevant in 2018: Are you as a marketer ready?

A marketer's role, personality and overall job scope is no longer well-defined. Marketers need to understand the full customer journey, from the…

GroupM Malaysia’s [m]PLATFORM lead Bach Kolling heads to Amsterdam

GroupM Malaysia's head of [m]PLATFORM Robin Bach Kolling has been promoted to be the managing director of [m]PLATFORM in Amsterdam, responsible…

Philips Lighting names cluster leader for Malaysia and Singapore

Philips Lighting has brought on board Alok Ghose as the managing director and cluster leader for Singapore, Malaysia and export markets. He will…