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Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories an…
Apple's entry into the foldable smartphone market has generated plenty of buzz, but consumers are already asking whether the innovation is worth…
Anthropic has appointed Antonia Sanda to lead ANZ communications as the Claude maker expands its Sydney team and recruits a founding APAC field…
Live music has a huge audience across APAC, but most of that audience is not regularly standing in front of a stage.
The Philippine Amusement and Gaming Corporation (PAGCOR) is preparing to launch an app that will help online gaming players identify and use lic…
Roblox and Meta have agreed to strengthen child-safety protections for users in the Philippines, including age verification, parental controls a…
ECommerce apps continued to gain ground globally in the first half of 2026, as shoppers increasingly moved between social media, AI-powered sear…
Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories an…
For years, Australian brands have eyed Asia as the ultimate growth frontier. At MARKETING-INTERACTIVE's inaugural EXPAND conference in Sydney, m…
Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories an…
WE. Communications Singapore has been appointed as the public relations agency of record for Agoda Corporate.
Burson has appointed HS Chung (pictured left) as CEO for Asia Pacific, expanding her remit from North Asia Pacific to oversee the agency’s full…
Mastercard has appointed Jill Kramer as its new chief marketing and communications officer, effective 1 December 2025.
The Magnum Ice Cream Company (TMICC) is set to become a standalone, publicly listed company following its planned demerger from Unilever PLC.
MemeStrategy, Asia’s first publicly listed digital asset venture, has partnered with meme platform 9GAG to host the annual MemeDay festival worl…
The Ferrero Group has unveiled a fun and bold sonic branding for its hazelnut spread, Nutella. The new sonic branding is part of the group's Wor…
Meta has seen its sentiments dip following backlash surrounding its recent initiative involving the creation of AI-generated accounts on Faceboo…
The campaign aims to position the city as the world's largest cultural destination.