B&T

Monks Brings AI-powered Creative Performance Engine To APAC Market

AI now knows why your ad worked before your creative director does.

The Trade Desk Study Reveals Flaw In How The Industry Defines Advertising Efficiency

The industry's definition of ad efficiency isn't what you think it is!

America First, Unless It’s Big Tech: Why Australia’s Policy Hit A Nerve

The news bargaining incentive touched all the right buttons at the White House. And not in a Monica Lewinsky way, fortunately.

Melbourne Confidential: Isabel Thomson-Officer

It's a shame Isabel decided against a career in law enforcement. Officer Thomson-Officer has a nice ring to it.

Mark Penn: Agency Stocks Are Undervalued

Mark Penn has said all agency stocks are undervalued. Much like all agencies' staff, then.

Anthropic Expands To Australia & New Zealand

Claude may or may not have written this article, but had to revert to old mate Chatty for the image of Anthropic's new digs.

WPP Tops WARC Creative 100 For Fourth Year Running, Dearly Departed DDB Named Second-Most Creative Agency

DDB claims silver from beyond the grave in the latest WARC rankings.

CMOs To Watch, Presented By Zenith: Stockland's Natalie Warren-Smith On How 'It's A Great Time To Be Trying New Things'

It is a great time to try new things... unless of course you suffer from food neophobia.

QV Unveils First-Ever Global 'Skincare For Life' Campaign Via Those That Do

Skincare is for life, says this new campaign. Which sadly resigns puppies to Christmas once more.

'You Know Where': McDonald's Launches Minimalistic OOH Campaign Via McCann NZ

McCann cuts the bullshit with this minimal OOH.

B&T’s Ones To Watch: Tech Companies

Forget Zuck, Bezos, Altman and Pindar, here are the tech folks you need to know about (and none are Trump bootlickers).

Smeg Celebrates 40 Years With New Spot Via Elastic

Smeg celebrates 40 years of impenetrable oven clock control panels in this new work.

Zeus Street Greek Partners With Nick Kyrgios On Campaign, Limited Edition Pitas

Zeus Street Greek finds kindred spirit in Nick Kyrgios. Not to say the gyros chain is petulant and childish.

Avid Collective Named Native Advertising Platform Of The Year At Global Native Advertising Institute Awards

Avid Collective takes home prestigious award. B&T furiously ads another awards show to our calendars.

Reimagining The Mundane: Lessons On Branding From A Stolen Beer Can

Can adland learn lessons from the art world? And how does it without sounding like an elitist w@nker in a turtleneck?

DEMO Festival Goes Global & Expands To 15 Cities In Its Third Edition

DEMO, motion design festival across six countries, 15 cities, and 250+ screens, is back for its third edition and is now open for submissions. O…

World's First Carbon-Negative Radio Ad Unveiled By Swedish Energy Company Skellefteå Kraft

Throwing off their confusing furniture assembly and renowned beautifulness, Swede's now making carbon-negative ads.

Meta Slashes Further Jobs With Australian Execs In The Firing Line

Meta, owners of Facebook, Instagram and Whatsapp, has cut further roles overnight, as part of the company's plan announced in March to remove 10…