B&T

Blackmores & Poem Unseal Women’s Health With Nostalgic Magazine-Inspired Campaign

You might think of magazines as nostalgic. We think they're as good today as they've ever been.

Te Arikinui Pullman Auckland Airport Rolls Out 'Between Worlds' Campaign Repositioning What An Airport Hotel Can Be

There's so much more to an airport hotel than getting pissed on the company card. Though that remains the main draw card.

'They Don't Want To Be The Next Optus': Marketers Risk More Than Reputation If They Don’t Know Where AI Is Hosted

Do you know where your AI is hosted? Do we? Perhaps we're all in for it...

From 'Fanicures' To Fridges: What Pinterest Says Consumers Want Next

Want to know what the trendy in your life will want for Christmas? It might involve horse archery, apparently.

Adfactors PR Acquires Majority Stake In Aussie Agency SenateSHJ

Here's a deal that'll have Pauline Hanson shaking with rage.

Clemenger BBDO 'Transitions Away' From Internal Media Team After Samsung Loss

Clemenger's media team shuts down following client loss. But they've kept hold of their natty foldable phones.

'Curiosity Is A Strategic Advantage': OMD's Whitnall, Starcom's Romeo & Dentsu's Vinck Peel Back The Layers On Leadership & Mentorship

Today's leaders stand on the shoulder's of yesterday's, according to these three. Which means they must have strong backs.

TAL's Alexis Denby Promoted To Chief Customer & Health Officer

Alexis Denby gets new a shiny new job title with TAL. Though eschews the reserved car park as she cycles to work.

Natasha Lee Appointed Mediaweek Editor Amid Vinyl Media Editorial Hires

Vinyl has strengthened its content and editorial team with two senior personnel promotions and three new position appointments. Natasha Lee has…

Melbourne Confidential: Georgina Pownall

With summer edging ever closer, B&T thought we'd check in with our vitamin D-deficient Melbourne readers.

EXCLUSIVE: Jennifer Coolidge Fans Herself With Fridge Door As She Listens To Raunchy Audiobook In Audible's Hilarious New Campaign

B&T's industry-leading coverage of Jennifer Coolidge continues apace here. A sentence we'd never counted on writing.

Nexxen Reports Multi-Million Reach For Anytime Fitness Campaign Via Akcelo & Involved Media

Anytime Fitness has reached more than 2.1 million users through a cross-screen video campaign with advertising technology platform Nexxen, creat…

'Nobody Else Is Doing This': CommBank CMO Jo Boundy On 'Reimagining' Yello Loyalty Program With Australia-First Whole-Of-Bank Offering

Jo Boundy treads dangerously close to Chris Martin as she declares almost everything to be all Yello.

OpenAI Launches ChatGPT For Teens To Encourage 'Healthy Use' Of AI Amid Legal Pressure

Do you think your parents' ChatGPT experience is lame? Get into ChatGPT for teens and turn on, tune in, drop out.

'Excited To See How Students Apply Their Creativity': Bupa Partners With IAA For Big Idea Competition

Bupa to get big ideas from students. Which isn't as fraught as it seems.

Fur Media Partners With ZIWI Peak To Lift Awareness

Fur Media and ZIWI say they're purring with the new deal.

Havas Wins Peroni’s Global Creative Pitch

We'll crack open a generic, near-flavourless Italian lager in celebration later today.

Gap Switches Australian Website Back On After Two-Year Hiatus

Gap's Aussie website returns. Which is exciting for many, no doubt.