The Drum

Ad of The Day: Carlsberg reunites Liverpool stars for ‘Miracle of 2005’ anniversary

Utilising influencers and nostalgia is key for travel brands in their marketing strategy.

Discover how travel brands leverage user-generated content and influencers to create authentic, nostalgia-driven marketing campaigns. Explore th…

How should agencies decide which staff get sent to Cannes?

Publicis Groupe acquires e-commerce software firm Profitero for $210m

Why Dentsu Italy’s creative agencies have become a benefit corporation

On Zoom or in the room? The future of pitching

As offices re-open some clients are again inviting agencies to pitch for their business in person. What lessons have been learned from 18 months…

Netflix prank summons stalking demon on a huge digital screen

Here and Now. For the Future

How Middle East Eye used lifestyle and leisure features to shift perceptions of the MENA region

Grannies and guitarists explain 5G in Optus' new campaign

Tuborg campaign encourages Laotians to be more adventurous

Tampon tinsel, Supreme knockoffs & ASMR: the best agency Christmas cards from around the globe

AKQA snaps up Danish agency to bolster European presence

Bank Central Asia named best Indonesian brand for the third year running