Who really makes the world’s fastest-growing private label foods?

Why is private label growing globally? Private label products continue to gain market share as consumers seek value and retailers look for higher margins, greater control over supply chains and stronger differentiation from competitors. In some Western European markets, private label now accounts for more than half of supermarket sales. Where are private label products made? Most private label manufacturing remains close to end markets, particularly in the US and Europe, where domestic suppliers can respond quickly to retailer demands. However, countries including China, Thailand, Malaysia and Vietnam are becoming increasingly important manu…