What YouTube’s criteria say about GLoan’s winning campaign

DAILY active users were up 14.5 percent. Daily disbursements rose 36.7 percent. Searches for “free health insurance” spiked 684 percent. Those were the figures GCash and YouTube put on the record for the GLoan campaign, “Loan Song Syndrome,” which won Best of Phili­ppines and Masters of Media at the YouTube Works Awards Philippines 2026. The jingle was simple. The strategy behind it, at least as GCash described it, was not.