Trademark dispute over new French bakery chain Copains in Brussels

French bakery chain Copains has plans to come to Brussels, but a bakery by the same name in Wallonia has warned that it plans to protect its brand.Copains, founded after the pandemic by Giovanni Amico and Baptiste Borne, two former employees of luxury group LVMH, is a gluten-free luxury bakery with 20 branches in Paris and Lyon.But Walloon chain Copains was founded earlier, in 2020. Specialised in large-scale distribution to various supermarket chains, it sells bread under its own name in various shops in Brussels.The Belgian bakery registered the Copains trademark at the Benelux level in December 2019 and its owners are not happy that a for…