There Was A Time When Ford Didn

How much do you think the Mustang brand identity is worth to Ford today? A hell of a lot, right? It’s a legit automotive icon, and the only non truck/crossover/SUV they’re still even willing to sell in America anymore, so you’d think it’s safe to say that the Mustang brand is considered a crown jewel of Ford. Incredibly, this hasn’t always been the case; in fact, at one time, Ford wasn’t even willing to pay the price of a top-spec F450 for it. I’ll explain.