SOMA takes “1 sold every minute” to the streets with new Out of Home campaign

Viral Australian body care brand SOMA has launched a new out-of-home campaign to celebrate its expansion into Coles, marking the brand's growth to more than 2,000 stores nationally. The campaign brings SOMA's now-iconic "1 sold every minute" statistic to life through a series of striking billboards, marking the brand's next major retail milestone just