Social media posts driving tourism growth in Finnish Lapland

A night sky illuminated by the northern lights in Inari, Finnish Lapland, on December 25, 2017. The photography boom created by social media is supporting tourism growth in Finnish Lapland, writes Talouselämä. The modern-day traveller is prepared to travel to far-off destinations specifically in order to take a photo or selfie against a stunning backdrop, such as a sky illuminated by northern lights, indicate data collected by House of Lapland, the official marketing and communications agency for ...