Shrinkflation eases but manufacturers turn sneaky, watchdog says

Shrinkflation is happening less often than a few years ago, but manufacturers are getting better at hiding it, consumer body the Consumentenbond has found in its latest sweep of Dutch supermarket shelves. The organisation again found dozens of products whose contents had shrunk without a matching drop in price, and received fewer reports from shoppers than in previous years. But a hard core of producers are now shrinking packs so quietly that customers don’t notice. The clearest example is Blue...