Rs. 1.5 b interim tourism campaign kicks off ahead of global brand push

By Charumini de Silva Sri Lanka Tourism yesterday announced launching a Rs. 1.5 billion interim tourism promotion campaign covering six priority markets, as the Government seeks to revive long-delayed international destination marketing ahead of a larger global campaign planned for March/April next year. Tourism Deputy Minister Prof. Ruwan Ranasinghe said the interim public relations (PR) and di ..