'Pretty much went viral:' Wearable art by Milwaukee startup catches attention of athletes, celebs

MILWAUKEE -- A Milwaukee artist's work is taking off, one shoe at a time. His one-of-a-kind footwear has caught the eye of athletes in the Milwaukee area, and celebrities everywhere.With a passion for sneakers and a small, "probably 11-by-11," bedroom, Greg Hamilton started a business."I'm pretty much of a sneakerhead. The orders kept coming," said Hamilton.It all began when Hamilton wanted his own pair of Jordans."Every time they would come out, they would sell out, so I never got a chance to get my own pair," said Hamilton.That didn't stop the Milwaukee native. He made his old sneakers new -- creating a one-of-a-kind pair no one else had.