Parties less keen on social media in run up to elections: FD

Social media are no longer the preferred way for political parties to get their message across to voters, the Financieele Dagblad reported on Friday. According to University of Amsterdam researcher Fabio Votta, who collates data from Google and Meta, combined spending on social media had reached €189,000 with 28 days to go to the vote. At the 2021 election, the figure was €646,000. Fellow researcher Tom Dobber told the paper the pending ban on using personal data to target users...