Only 3% of Companies’ Data Meets Basic Quality Standards

Few managers understand the extent of their data quality issues. A simple exercise can be illuminating: assemble 100 data records completed by your department and work through each record, marking obvious errors. They then count up the total of error-free records. This number represents the percent of data created correctly — a Data Quality (DQ) Score. When 75 executives completed this exercise, they were horrified to realize how bad their data was. On average, 47% of newly-created data records had at least one critical error, and only 3% of the DQ scores in our study can be rated “acceptable” using the loosest-possible standard. These resul…