?Do the math’ - MSMEs encouraged to calculate the cost of exporting before entering overseas markets

“You have to consider the different factors that contribute to your profit margins at the end of the day … the cost of making a product, the cost to export it, the cost to distribute it, which also includes marketing and promotion.” That was the caution from JAMPRO Senior Export Facilitation Officer Jeanelle Brown during a recent Jamaica Business Development Corporation (JBDC) Virtual Biz Zone webinar, as she urged entrepreneurs to factor the full cost of getting a product into an overseas market into their export plans before determining whether an opportunity will actually be profitable.