New ASEAN Study Reveals Businesses Are Rethinking Hiring and Investment as Growth Priorities Shift

New Reeracoen Group x Rakuten Insight survey of 3,630 consumers and business leaders across six ASEAN markets highlights selective hiring as the dominant workforce strategy alongside a sharpened focus on operational efficiency and AI investment. SINGAPORE, Sept. 10, 2026 /PRNewswire/ --ASEAN businesses are reshaping how they hire, invest and prepare for growth as they navigate an increasingly complex economic environment, according to a new regional study by Reeracoen Group and Rakuten Insight. Kenji Naito, Group Chief Executive Officer, Reeracoen Group The Great Restructuring: ASEAN Consumer & Business Pulse Survey 2026, published by Reerac…