Lululemon’s New CEO Steps Into a Brand Losing Its Grip on the Leggings Throne

Heidi O’Neill takes charge at Lululemon after leggings sales plunged 20%, comparable sales fell 9% and the company cut guidance twice in three months. The Nike veteran faces eroded market share, restless consumers and a founder truce that bought time but solved little. Early moves will decide if the premium athleisure icon can reclaim momentum.