LinkedIn post leads to mass campaign to clean up Amsterdam

A LinkedIn post about a pile of rubbish dumped on the Utrechtsestraat in Amsterdam has resulted in plans to launch a city-wide clean-up day, organised by locals and backed by city officials. Victor Knapp, co-founder of digital marketing agency Monks, said his item had been seen by more than 500,000 people – or half the population of the capital – and generated hundreds of responses, suggestions and “shared frustrations”. “We also got lots of offers to do something about it,...