LG ELECTRONICS

Delivering Real-Time Insights to Support Strategic Decision-Making, AI-Powered Communications Platform Redefines PR Measurement Worldwide News Summary LG Electronics' (LG) PRISM AI has won the Best AI Tool or Product category at the 2026 IN2 SABRE Awards Asia-Pacific, recognizing its technological and PR excellence. PRISM AI, an AI-powered communications intelligence platform using large language models (LLMs), delivers actionable insights by assessing media coverage, competitive positioning and emerging narratives across 200 markets and 30 brands worldwide. This achievement highlights PRISM AI as a model case of LG Group's broader AI Transf…