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KFC taps into pickle obsession with new ‘Picklecore’ brand campaign via Special

KFC taps into pickle obsession with new ‘Picklecore’ brand campaign via Special
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KFC Australia has launched a new campaign via Special, turning the humble pickle into an entire subculture, to support its latest limited-time menu. Created to launch its new KFC x Pickles limited-time offer (LTO), the campaign taps into Australia’s growing appetite for unconventional and polarising flavours, taking the current pickle obsession beyond food and

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