Kalyan launches new brand ‘ATM’ to shine in Tamil Nadu’s gold loving market

From a single store in Thrissur to a pan-India empire, Kalyan Jewellers spent decades conquering the national stage, but has now spotted a golden opportunity in a hyper-local regional market. To conquer Tamil Nadu, touted to be India’s biggest gold jewellery consuming State, Kalyan has launched a new brand Akshaya Thanga Maligai (ATM), which will take the State’s legacy jewellers in their own turf