Interamerican Enters the Romanian Insurance Market with Digital Leader Brand Anytime

Interamerican, a market leader in direct insurance in Greece and Cyprus, and part of the Dutch insurance group Achmea, officially launches its digital-first brand Anytime in Romania. This strategic expansion is part of Achmea’s commitment to grow its digital footprint across Europe, with a strong focus on the Anytime business model in Central and Eastern Europe. The initial product offering will focus on RCA (compulsory motor third-party liability) insurance and gradually expand to CASCO and other products.