How Paper + Spark turned a cat’s nose into a national media story for NexGard SPECTRA

Creative agency Paper + Spark has launched an earned-first campaign for Boehringer Ingelheim Australia's NexGard SPECTRA for Cats, proving that the smartest brand stories don't always start with the product. Rather than beginning with a traditional product message, the campaign started with a well-established insight: cats experience the world through scent, and a cat's