Holiday Inn Express by IHG brings the sounds of breakfast to bed with launch of ‘The Breakfast Pillow’ via Enthral

Holiday Inn Express by IHG has teamed up with earned-first agency Enthral to turn one of the brand's most recognisable guest benefits - its free hot breakfast - into an unexpected new sleep experience with the launch of the world's first Breakfast Pillow, which helps guests fall asleep to the soothing sounds of breakfast.