Hadi Joud, Vice President and General Manager, Joud Company: Economic Viewpoint - Syria 2026

On stability, competitiveness and revival in Syria’s consumer goods industry By what means have diversified fast-moving consumer goods (FMCG) companies evolved through the conflict years and into the current recovery phase? HADI JOUD: The evolution of multi-vertical FMCG manufacturers and traders in Syria mirrors the broader trajectory of the national economy. Many of these businesses