genova jeans

Think of your favourite pair of jeans. They are a worn-in, trusty, and fashionable pair of denims that you live in as much as possible, a fashion staple that you reach for over and over. But do you know about the history of where jeans came from? With the unveiling of GenovaJeans‘ upcoming edition, they are ready to remind you about the beauty of Genoa-made jeans. From the fifth to the eighth of October, GenovaJeans will be in Genova presenting to a myriad of fashion’s best tastemakers and showing them exactly what makes this historic and iconic brand so special. Known as the “Blue from Genoa” or “Bleu de Gênes,” the ancient harbour of Genoa…