Gen Zers ‘reel’ in visibility for modest clothing store in Chennai
Summary
Sikkander Sultan, seller of tops for women at Pondy Bazaar, operates from a small space in another store. Though his enterprise Rani Collection is physically inconspicuous, customers seek it out. Here is why. Organic social media content posted on Instagram by customers impressed with its range of trendy and affordable tops for women has ensured an enviable customer base for Rani Collection, one extending beyond the Indian shores