Ford Names Its Cheaper Electric Pickup the Fathom, Pricing It Below $30,000

Ford Motor Company on Thursday revealed both the name and the starting price of its long-awaited affordable electric pickup, confirming that the midsize truck will be called the Fathom and will start at $28,350 before a $1,595 destination and delivery charge, bringing the all-in price to $29,945. The figure lands the vehicle just under the