Finns for hire, eco-friendly icebreakers, and Finland’s Yiddish revival - Finland in the World Press

VISIT FINLAND’S LATEST PR INITIATIVE grabbed headlines around the world this week, one which promises happiness-starved travellers a chance to “rent a Finn” to show them around the country. The scheme is open to applicants from anywhere in the world, with successful entrants being awarded an all-expenses-paid trip around the country, accompanied by a happy Finn who will show them the secret to “the Finnish way of life”.