Dynvibe: AI is reshaping the visibility battle for beauty brands

As conversational assistants and Large Language Models (LLMs) become an increasingly influential source of product recommendations, beauty brands are facing a new visibility challenge. Beyond SEO and social media, the way AI models describe, compare, and recommend brands is beginning to influence consumer purchasing decisions. In response, Dynvibe has launched LLM Intelligence, the fourth pillar of its service offering. Anne-Cécile Guillemot, the agency's CEO, explains why brands must now...