Cassandre’s Most Eclectic Typeface

AM Cassandre was the master of French advertising design. He was also an experimental type design par excellence. In 1929, Charles Peignot, director of the French type foundry Deberny & Peignot, sponsored Cassandre’s experimental new display typeface called Bifur. Its complex mélange of fat and thin lines and crossbars was a shock to the typographic world. “There were no new or innovative typefaces which existed at the time,” wrote Peignot later. “Bifur created a real scandal