ARCON Seeks Stronger Industry Collaboration as AI Reshapes Advertising - QUICK NEWS AFRICA

By Bero Damilola Stakeholders in Nigeria’s advertising and marketing communications industry have called for stronger collaboration, responsible innovation and adaptive regulation to ensure the industry remains globally competitive amid the rapid advancement of artificial intelligence (AI) and digital technologies. The call was made at the 4th Advertising Industry Colloquium (AIC 4.0) organized by the