Amsterdam launches €160,000 tourism campaign for the right visitors

Amsterdam has launched its first 2021 campaigns to encourage tourists to return – the right kind of tourists, that is. In a briefing for councillors, head of economic affairs Victor Everhardt said that the city would be investing €100,000 in one campaign advertising such attractions as street art, Europe’s highest swing and fishing for plastic to clean up canals. Another €60,000 is being invested, he says, by businesses and cultural partners. The campaigns are intended to encourage tourism that will...