AI promises to take a decades-old revenue opportunity and bring it to life

Can AI help solve one of journalism’s oldest business challenges instead of accelerating its decline? In this Shoptalk op-ed, Bill Densmore — Reynolds Journalism Institute fellow and founder of ITEGA.org — argues that AI has finally made it practical to build a long-envisioned marketplace that would let publishers collectively sell and share trusted digital content while giving readers a simpler way to pay for journalism. His proposal could reshape how news organizations think about subscriptions, licensing and the future of online information.