After the U.S., Pier Augé plots French and European comeback

Following the launch of its U.S. e-shop, the French skincare brand founded in 1961 by Pierre Jules Augé is preparing for its return to its home market, guided by a strategy that blends heritage, innovation, and an omnichannel approach. Marie Delporte, the brand's new general manager, intends to put Pier Augé back in the spotlight! The brand, which recently relaunched its e-shop in the United States, will be available online in France starting in August (www.pieraugeparis.com), ahead of an...